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The web site states the following, "Create your profile today for free." I noticed that the web page stated " Welcome to the Gardeners Directory." They also said " The Gardeners Directory is a mobile friendly directory of gardeners, garden services. We have created this directory to be easy to use on all mobile devices to allow users to find view and create profiles with ease. Your advert will start at the top of the Standard Adverts on the directory page and will move down when new adverts are added to the directory." The meta header had gardeners directory as the first optimized keyword. This keyword is followed by gardening blog, garden services, and garden centres which isn't as important as gardeners directory. The other words gardeners-directory.co.uk uses is garden suppliers. gardeners is included and could not be understood by search crawlers.